Thursday, September 20, 2012
Facebook is beating Google on display advertising, but not for much longer
Google Will Overtake Facebook in U.S. Display Ad Revenue This Year [REPORT]
Facebook passed Google last year for the first time, but Google has since bounced back on the strength of its ad network, including video ads on YouTube and mobile ads. Facebook’s ad revenue, on the other hand, has fallen short of previous projections, though as eMarketer points out, both companies continue to see strong growth.
Google’s display ad revenue is expected to increase by more than 38% year-over-year, while Facebook’s display ad revenue will increase by 24.4% from the previous year. Both companies outpaced the overall 21.4% annual growth of the U.S. ad display market.
Simon Owens is an assistant managing editor at U.S. News & World Report. Follow him on Twitter, Facebook, or Google+. Email him at email@example.com