Monday, September 24, 2012
Romney is pulling in less from small donors than McCain did at the same point in the 2008 election
Romney Has Less Grassroots Support Than John McCain Did
Donations of less than $250 constitute just 17 percent of the nearly $300 million Romney has raised, according to the Center for Responsive Politics. McCain’s small donor support was slightly better—20 percent of his cash came from small donations and he had more donors, despite relying on public financing for nearly 1/4 of his total haul.
Romney’s financial backing remains strong, but it’s largely due to outside groups rather than his own campaign.
Affiliates such as the Republican National Committee, and political action committees such as Crossroads GPS—which can accept larger chunks of cash—have allowed him to remain competitive in the money race. Without these outside groups spending on politically favorable advertising and support, the Romney campaign’sroughly $150 million fundraising shortfall to Obama would sting a lot more.