Tuesday, September 25, 2012
Is the number of social media followers you have a poor measure of your influence?
Twitter Cofounder Suggests A Replacement For The Follower Count
[Twitter cofounder Ev] Williams suggested that, after the recent restriction of Twitter’s API, which was intended in part to usher users back to the site’s official apps, collecting deeper engagement data wouldn’t be a problem. With fuller control over apps, he said, Twitter could, for example, “measure whether or not a tweet was requested in a timeline” — indicating that it wasn’t just made available to a user, but actually read … ight now it’s hard to tell if these non-tweeting users are actually seeing anything you tweet — that is, unless you’re an advertiser. The stats tools Twitter offers to partners may offer clues as to what the new follower count would be comprised of.
Simon Owens is an assistant managing editor at U.S. News & World Report. Follow him on Twitter, Facebook, or Google+. Email him at firstname.lastname@example.org