Wednesday, October 3, 2012
Why it pays to go bald
Study Shows Baldness Can Be a Business Advantage
Wharton management lecturer Albert Mannes conducted three experiments to test peoples’ perceptions of men with shaved heads. In one of the experiments, he showed 344 subjects photos of the same men in two versions: one showing the man with hair and the other showing him with his hair digitally removed, so his head appears shaved.
In all three tests, the subjects reported finding the men with shaved heads as more dominant than their hirsute counterparts. In one test, men with shorn heads were even perceived as an inch taller and about 13% stronger than those with fuller manes. The paper, “Shorn Scalps and Perceptions of Male Dominance,” was published online, and will be included in a coming issue of journal Social Psychological and Personality Science.
Simon Owens is an assistant managing editor at U.S. News & World Report. Follow him on Twitter, Facebook, or Google+. Email him at firstname.lastname@example.org