Wednesday, October 24, 2012
What Newsweek can learn from US News
After Newsweek, U.S. News Offers Different Model
While the pundits ponder the future of a digital-only Newsweek, U.S. News & World Report offers a different lesson for magazine publishing.
U.S. News went all-digital two years ago as part of a years-long process of deemphasizing print in favor of online rankings at USNews.com of colleges, hospitals and other institutions.
The experiment paid off this year: U.S. News has gone from unsustainable weekly to a profitable business with 15.1 million monthly unique visitors, executives there said.
“We’re profitable now, and we’re in growth mode,” said Bill Holiber, president and CEO.
Print now contributes only a tiny share of U.S. News’ income in the form of occasional newsstand publications. Digital advertising provides close to half the revenue. The rest comes from income that companies pay U.S. News for the names of qualified leads; data from U.S. News’ vast archives that it packages and sells to institutions; licensing fees; and a new and growing conference business.
Simon Owens is an assistant managing editor at U.S. News & World Report. Follow him on Twitter, Facebook, or Google+. Email him at email@example.com