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Friday, November 9, 2012

Why the left has the data advantage

Why It’s Going to Be Hard for Republicans to Match the Big Data Advantage Democrats Have Built

On the Democratic-slash-progressive side of professional politics, there are people who have spent many years now refining a hands-on approach to reaching Americans for political advantage. Scores of young and semi-young progressives have spent their careers bouncing from campaigns to Congress to labor unions to Change.org to ideological consulting shops to Credo to party committees to Media Matters to advocacy groups to whatever the Progressive Change Campaign Committee is, honing their craft along the way. RootsCamp, an annual D.C. “unconference,” pulls in hundreds of those folks, and has been doing so for the last seven years. They have an Organizer of the Year award. If the data-savvy organizer is a subculture in the world at large, it’s one that has achieved mainstream status on the political left.
Simon Owens is an assistant managing editor at U.S. News & World Report. Follow him on Twitter, Facebook, or Google+. Email him at sowens@usnews.com

Notes

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