D-List celebrities are discovering a second life on social media
If the social web is what made Internet phenoms like Ms. Kardashian and Justin Bieber famous in the first place, it’s also giving Ms. Raphael and others who have veered into the Hollywood hinterlands a much-welcomed second wind — or, at the very least, a medium by which to rebrand and reintroduce themselves.
No longer must celebrities of yore resort to appearing on campy reality shows to remind the public they exist. Over the past two years George Takei, best known as Hikaru Sulu of the U.S.S. Enterprise on the original “Star Trek” series, has cultivated more than 3.7 million followers combined on Facebook and Twitter.