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Thursday, April 4, 2013

A social network’s most fickle consumer: the teenager

Facebook, whose success was built on the backs of a massive network of teens and young adults, must now grapple with its mainstream status and the user apathy that comes with such overexposure. In a recent survey of 13- to 18-year-olds, 61% of teens chose Tumblr as their favorite social network. Facebook, with its billion-plus users, came in second with 55% of the teen vote. Results were similar for young adults 19 to 25, with 57% choosing Tumblr as the top social network. At the risk of oversimplifiying, it would appear that Facebook — a place where you’re now as likely to run into your grandmother as you are your friends — is no longer cool. It’s a troubling thought not only for Facebook, but for any social network that bleeds into popular culture. And it prompts the question: How does an app or a social network grow without alienating its early-adopting core? — Tech’s Tricky Teen Problem

Notes

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